Magic mirror is an interactive digital signage solution that engages customers while seamlessly fitting into any store interior design scheme. Available both freestanding or flush mounted for optimal functionality.
Cross-selling helps brands in New City to build recognition among potential customers while inspiring, meeting and satisfying needs, convincing of products or services offered and maintaining loyal customer relations. Furthermore, this process helps increase retention.
Reduced Returns
Mirrors allow customers to purchase the right size in one visit, thus cutting back on returns, logistics costs, and environmental footprint. Furthermore, consumers feel more assured they’re purchasing exactly what they need.
Augmented reality technology provides shoppers with product recommendations more likely to meet their needs than those provided by sales staff, helping brands increase cross-selling and conversion.
While this study shows that magic mirrors positively impact cross-buying behavior, gender plays an influential role in mediating between product benefits and cross-buying intentions. This indicates that although magic mirrors may replace sales staff for some retail applications, other technologies must also be combined in order to provide personalized cross-selling offers to more consumers at once.
Less Waste
Magic mirrors make shopping simpler by simplifying product try-on and return processes. In turn, this reduces waste generated from returns as products can easily be changed out for something that fits properly (both size and color wise).
Magic mirrors can also offer cross-selling recommendations to drive additional purchases and build customer loyalty, but for this feature to work successfully retailers must ensure their inventory management systems are accurate – otherwise customers could get frustrated upon trying on an item only to discover that it is out of stock in their size!
A magic mirror can act as your personal assistant, providing weather updates, news headlines and other pertinent information to keep you organized and up-to-date. Plus, its connectivity with smart home devices such as lights, thermostats and security systems allow it to control lights, thermostats, security systems etc. Yet for all their benefits they have yet to become mainstream in brick-and-mortar stores – perhaps due to the high costs involved with these devices?
Better Customer Experience
Digital mirrors can be powerful customer experience tools. They can measure a user’s skin health, provide hyper-personalized product recommendations, and recommend outfit and accessory combinations that match up perfectly with their style preferences.
Smart mirrors can also solve stock out issues by giving customers the option of purchasing out-of-stock items and having them delivered directly to their homes, leading to increased sales and overall customer loyalty.
As much as smart mirror technology offers many advantages, there may also be potential drawbacks. Privacy issues should be of particular concern since passively collecting and recording sensitive information on these devices could prove uncomfortable or unwanted for some individuals. As a result, access control mechanisms and clear consent for data sharing must form the cornerstones of any digital mirror’s hardware and software design architecture.
Increased Sales
Magic mirrors enable customers to quickly check stock availability, prices and delivery capacities as well as view the latest news updates, provide wayfinding assistance and enable virtual clothing try-on.
Retailers have found that using augmented reality to present cross-selling offers can positively influence consumers’ purchase intentions, with effects being moderated by aesthetic product quality and gender considerations.
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However, these findings do not confirm that digital recommendation systems can fully replace the advisory role of sales staff in stationary retailing. Furthermore, this study focused on fashion retailing exclusively involving women. Future research should take into account consumer characteristics other than gender as well as expand beyond one country and analyze whether various forms of augmented reality marketing content influence purchasing behavior differently in order to optimize use of in-store augmented reality technology and meet consumers used to online shopping efficiently.